Three decades ago, all of the focus was on how big an influencer's viewers -- just how many Instagram"followers" they had. Brands and entrepreneurs alike supposed that with more followersmeant more earned for each dollar invested, or so they thought.
An ER steps how much of an audience is engaged using an influencer's content. A low ER is a cause of concern, however the cause of which might be a range of things.
Before I tell you how you can raise your ER, I'll lay out a few of the chief factors in what can make it become low.
Poor quality articles
Posting too frequently
Not providing value
Quantity of followers
To calculate your ER, you can use among the free Instagram tools like the MightyScout engagement rate calculator. It's calculated by adding your remarks and likes and dividing it by your own follower count -- usually given as a consequence of the average ER throughout the last 30 posts.
While a 2.5% ER for an influencer with 2,500 followers would be considered low, it would be considered average for you with over a thousand followers. That said, let us look at some business benchmarks. Below is a guideline to get an influencer with 10,000 followers:
Less than 2 percent = Low engagement rate.
Between 2% and 4% = Great engagement rate.
Measure 4% = High participation rate.
Why is your participation rate important?
Like I said, entrepreneurs appreciate this metric and hold it high when analyzing what they'll provide you with, or even if they'll contact you in the first location. A bad ER means they are putting their marketing dollars at risk. Whether you use Instagram for business, or for yourself, increasing your ER should be top of mind.
Top 6 Strategies to Increase Your Engagement Rate
Grow your audience with authentic followers
One of the easiest ways to grow your follower count is by follow & refollow, which I laid out in my guide to developing your own follower count. Though, this approach should not be relied upon as your core growth strategy as it attracts a majority of bots and other influencers that are simply only after and unfollowing.
I believe building your accounts to obtain more social proof is vital. Having over 10,000 followers gives you more status. When actual Instagrammers land on your profile, they'll be more inclined to follow you.
If you saw my video on how to raise your audience count, you would have seen that engaging on market hashtags with personalized remarks and a strong call-to-action to follow you, is among the greatest ways to grow an authentic audience that appreciates the content you produce for them.
2. Increase the quality of your content
Certainly among the most crucial factors in increasing your ER is the quality of your content. Make sure that each photo you post is bright, crisp, and exciting. Additionally, it is no secret that even Instagram captions are crucial to creating engaging content. The caption you write should also include a minumum of one question (rather since the first sentence).
Should you doubt your creative ability to curate high quality content, then collect inspiration from other powerful influencers. Adhere to those you aspire to be like and start mimicking the content that they produce, right down to what is in the backgrounds of the photographs and exactly what Instagram filters they use. Great, copy it.
While you may not consider yourself artistic or creative right now, you can copy people who are until you yourself are.
You've got the answers to this examination, all you have to do is copy them on paper.
3. Article according to your audience opinions
In case you haven't already switched your Instagram profile from an individual to a business account, do it now. There are no downfalls to having a business account, nor is it even reserved for businesses. Among other perks, you'll get access to viewers insights. This will breakdown as soon as your audience is the most busy, supplying you with all the very best times to upload your posts. However, you should aim to post one hour or two prior to your summit engagement window, particularly if this window falls 9PM or later. Reason being, your post will only be seen for a couple hours before the majority of your followers will soon be shutting off their telephones for the night before heading to bed.
4. Focus on providing value
If you're a student of ours, then you will have found me preach again and again on providing value to your viewers. I have mentioned it before and I'll say it again; folks don't care about you, they only care about what you could do to them.
Family and friends aside, strangers will simply be drawn to you if they believe you can supply them worth. Be it entertainment, business coaching, fitness tips, or technician suggestions -- you need to choose what skill set you have that others can gain from.
When your audience appears to you for assistance and guidance on a specific subject, they will obviously be more in tune with your content. I use this case a lot, also for good reason:
You're a style influencer who specializes in supplying affordable fashion information to lower and working class folk. Your audience loves your articles and seeks your advice -- you supply them value.
However, most fashion influencers simply share their favorite outfits in too staged photos using straightforward post captions. There is nothing that makes that influencer unique and their viewer's interest in them often stops at appearance.
If you are fighting to find a means to provide value, start by becoming a student of your craft. As you create articles and grow your own audience, engage in Facebook classes, masterminds, and subreddits. They say you are the subject of the five people you spend time together -- why can not one of those five be entire communities in your area of interest or expertise?
When you feel confident enough to start teaching others your craft, integrate it in your content. You can even utilize Instagram Stories to survey our audience to learn what type of content they'd discover valuable.
Quick, simple, and simple. This will immediately increase your ER since these articles will no longer be skewing your numbers.
6. Use market hashtags
You probably use hashtags already, but how much consideration do you give to which ones you use? The reason hashtags work for many people is because they already have a huge account and can show up from the'Top Articles' for that niche, or they're smart and choosing market hashtags.
Immediately after you upload a post, paste them into the very first remark.
When building your bank of hashtags, focus on those with between 50,000 and 500,000 specific tags, as in, the amount of times those hashtags have been used in a comment or article. If you pick just those that have been used countless times, you will only appear in'Recent' for a couple of minutes before you are too far down the feed for anybody to locate you.
I'll actually share with you one set of 30 hashtags that we use, here you go:
#instagramtips #instagrammer #instagramfollowers #instagramarketing #digitalmarketing #socialmediahelp #contentstrategy #socialmediatip #socialmediamarketingtips #socialmediamanager #growthhacking #socialmediatools #influencerswanted #brandambassdorswanted #microinfluencer #influenceragency #influencerstyle #influencerlife #instainfluencer #discoverunder5k #discoverunder50k #discoverunder10k #discoverunder100k #lblogger #brandinfluencer #digitalinfluencer #digitalmarketingtips #socialmediaguru #socialmediamarketing #marketing101
7. BONUS: Combine engagement pods*
Engagement pods are Direct Message (DM) groups of influencers up to 32 people, who will each share their posts to the team to possess another members go into enjoy and comment on their articles.
You can find these pods by appearing on Reddit or within Facebook Groups. They're easy enough to locate within a matter of minutes.
Although these may be powerful, they do have their downfalls. It is common practice to article generic comments like"OMG I want this" on group member's sponsored articles, which can be easily spotted by brands. When the only folks commenting on a place are other influencers, it is clear that they're busy in engagement pods.
They'll also be time consuming since you will often have to enjoy and comment on dozens of articles every day. Who wants to start out their Instagram app and find they have 87 posts they need to enjoy and comment on? Not I. If I had been you, I would only use Read more these to kickstart your expansion and then ditch them once you've got momentum.
What is the buzz about Instagram automation tools?
Don't. Can Instagrammers not learn their lesson if Instagram banned millions of accounts for buying enjoys and remarks? These Instagram bot automation tools aren't just expensive, they do not promise any results and are often conducted by 17 year old, self-proclaimed marketing and advertising gurus. They're also against Instagram's Conditions of Service, which means there's a higher risk of getting caught in one of the mass account cleanups they do a few times each year.
How would you prefer to spend all the money and time developing an Instagram account through restoration tools, buy instagram followers simply to open the app one day and see your account was banned? I really don't imagine you'd discover that enjoyable.
Getting an influencer is something worth putting time and effort into. It holds potential to make you more than a 9--5, at a fraction of this time. Soak up as much info as you can online, put these practices into position, and have patience.